Make your MOBILE EXPERIENCE happen.
At EDDI&SON, we help you set the right mobile strategy and power it with creativity and innovation.
Orangina
The bash machine
Mobile App
The most downloaded application within a week at its launch.
Lesieur
Fleur de Colza
Editorial integration
Eddi&Son has created a brand content operation with ELLE A TABLE iPad app.
Société Générale
So Music
Communication mobile
Integrated editorial partnership of a blind test quiz and creation of a mobile website.
Van Cleef & Arpels
O'clock
Mobile application
Creation of a mobile application.
Weight Watchers
Réapprenez à manger
Relationship marketing strategy
Activates mobile on/off CRM conversations to build brand’s CRM campaign.
COYOTE
iCOYOTE
Mobile marketing
Create and federate Coyote’s community around the new application.
The bash machine
Orangina
Mobile App
Objective:
Deploy the brand identity on mobile.
Concept:
Bash your friends!
Answer:
A killer app to target youth from the brand identity: Skin problem? Hair problem? Smell problem?
User chooses the topic and enter a friend’s name, records his voice on one of the Orangina Pin up and shares it on social networks.
The most downloaded application within a week at its launch.
Fleur de Colza
Lesieur
Editorial integration
Objective:
each the digital mum target audience of Lesieur through an innovative medium.
Insight:
The brand platform is based on a real proximity in between local farmers and consumers. The iPad medium is a key facilitator to consumer engagement.
Answer:
Eddi&Son has created a brand content operation with “ELLE à table” iPad app.
We made it possible for the reader to interact with Lesieur brand content thanks to:
- A tactile experience to engage with our farmers including a click to video
- Editorial content was focused on fresh season fruits and vegetables
So Music
Société Générale
Communication mobile
Objective:
Build a mobile communication strategy to promote the So Music’s offer to the youth segment.
Insight:
Mobile is a key medium in youth’s digital behaviour, including both applications and mobile sites.
Answer:
Eddi&Son has created a playful and informative mobile campaign. Based on integrated editorial partnership of a blind test quiz, the offer was also promoted on a dedicated mobile website.
Results 200 000 visit in 3 months.
O'clock
Van Cleef & Arpels
Mobile application
Réapprenez à manger
Weight Watchers
Relationship marketing strategy
Objective:
Weight Watchers entrusts Fred & Farid to glamourise the brand. Eddi&Son helps Weight Watchers to build its conquering and retention strategy.
Insight:
Media comsumption time has shifted with the arrival of the mobile screens and the tradtional CRM channels have to let room for more mobile conversations.
Answer:
Eddi&Son activates mobile on/off CRM conversations to build brand’s CRM campaign; engagement has growned since the adoption of multichannel strategy.
iCOYOTE
COYOTE
Mobile marketing
Objective:
Inform and give visibility to the brand to promote the new application.
Answer:
Eddi&Son built a mobile relationship strategy to optimise brand image. We create and federate Coyote’s community around the new application.
